Established in 2009, Sadini started off as a small-sized home-based business selling their specialised, chilli category products. After observing the rapid escalating progress, the company discovered the potential for the business to flourish and decided to alter the business structure — bringing it another notch higher by catering to supermarkets in Malaysia.
After realising the need to expand, the company has brand themselves against the tagline ”Mai Cuba Mai Rasa Pasti Meletoop”. Today, Sadini possesses two manufacturing centres both in province of Malaysia, Penang and Kedah. Sadini, without the initial intention of international expansion, has approached the government for advice and assistance to export their products overseas thereafter their first milestone.
Jenama is owned by WIN Digital Marketing Sdn Bhd (reg no. 839571X), a subsidiary of WIN World Group.