Established in 2000, the Nurbibah range of sauces was concocted by founder Habibah Haji Ismail in a bid to offer convenience without sacrificing taste, making it easier for individuals and families to cook delicious, wholesome meals.

Nuribah started off as a small, home-based business. As the brand began to grow in popularity and demand for Nurbibah products escalated, Habibah took the opportunity to expand her business. After nearly two decades of hard work, the Nurbibah range of products can now be found on selected supermarket shelves.

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